William Hill Review – From users for users!

This William Hill Review discusses a number of aspects pertaining to William Hill. Тhese include а brief history, core casino business and bonus enticements.

William Hill was founded in 1934 and today is one of the most recognised and respected betting firms in the industry. William Hill allows punters to bet by phone, online or by visiting any of its 2370 shops straddling the UK. The online casino has been operating since 1998 and currently employees 17.000 people based in a number of countries including the UK, Israel, Spain, Gibraltar, Philippines and Bulgaria. William Hill boasts of having over 70-years of bookmarking experience which has seen it serve hundreds of thousands of clients; today the casino has over 2 million active accounts. In 2013, the company generated £1.5 billion in revenues; as the largest UK operator of betting shops, the company represents 26% of the entire UK market. It trades at the LSE under the tag WMH.L with a market capitalisation of £3.1 billion.

Betting Odds8.3

Betting Offer8.9

Betting Bonus9.0

Customer Service9.1

Payment Options8.9



  • “Cash In My Bet” Option on Match Betting markets
  • Live Streaming Available
  • Top Promotions and Odds Available


  • Site Layout Could be more Trendy


  • Bet £10 Get £30 in free bets Credited as 2 x £15 bets

William Hill Review

Customer Responses and Core Casino Games

Most customers surveyed under this review appreciate the company’s great customer service, enjoyable work environment and disciplined work ethics which have all gone a long way to create a conducive business environment. The other advantage is that the advancement opportunities available at the organisation are designed to offer employees an opportunity to grow and develop their careers to higher echelons. The downside of bookmakers growing prospects is the presence of a high number of individuals tasked with decision making; this has evidently contributed to loss of opportunities. To its benefit, William Hill offers plenty of slots that include action packed 5-Reel video slots, 3-Reel slots and the Marvel slots that offer top movies, lovable book characters and comic superheroes. The progressive slots offer players many opportunities to win amazing life changing prices; there are also a number of sports themed slots for sports lovers. The casino games are based on either the Bonus Casino or the Vegas Casino which all provide welcome bonus to new players.

Sports Betting, Margins and Coverage

The review found out that the odds offered at William Hill are largely acceptable, more so when it comes to some of the world’s major leagues. Although betting margins may vary, William Hill offers some of the most competitive rates on the internet; for example, the soccer profit margin stands at around with 8%, tennis for 8.2% and 3.3% for basketball. The wide range of special bets offered in sports such as tennis and football have made William Hill one of the most sought after gaming bookmakers. On average the profit margins stand at an impressive 5.1%. The company offers high quality odds by making relatively few changes to the odds; the odds available include Decimal, Formats, American and Fractional. In terms of broadcast, William Hill provides rare horse racing live stream, in addition to other sportscast that include; soccer, snooker and tennis among others. Aside from live streaming sports events using its WHTV service, there is also a podcast and radio service where one can listen to live commentary complete with pundit participation and game previews on UK and Irish select greyhound and Horse racing events.

Mobile Access, Apps and Enticements

William Hill also offers a range of mobile friendly sites as well as specialized sports betting apps for gaming convenience. The software that runs the applications can be downloaded from anywhere using the mobile platform. Players can also bet on all kinds of sports using the custom designed mobile app that includes In-Play betting features, and fast access to hot picks and accumulators that allows you to see what everyone else is backing at without searching. The app provides gamers with an opportunity to register, in a secure deposit and withdrawal environment. The mobile app can additionally be used to bet on any market beyond those being televised. The Racing Post for instance, provides spotlight information and instant access to the top 10 backed horses giving you the opportunity to access multiple bets quicker. To make betting more enjoyable; during horse racing events, if your horse wins by a wide margin, you receive additional bonus to the appointed winnings. The Acca insurance feature allows players to place a football accumulator of 5 teams or more; if one of the chosen teams fails, you still get your stake refunded as a free bet.

The biggest selling point for this site is the great number of tournaments available; the tournaments offer a wide variety of stakes and limits that are designed to offer many players a chance to play and win. As a corporation William Hill sponsors a number of big pokers such as Julian Thew, Roland de Wolfe and Keith Hawkins. The gaming platform also provides punters with an opportunity to play and rub shoulders with some of the biggest names in gaming industry. The gaming platform at the site offers clients the ability to transfer their stats to various other game trackers; this enables players to review their performance and make the necessary amends during current and future plays. When you open a new account at William Hill, you can claim a free bonus bet of £30 during the registration process. Some of the other bonuses offered at William Hill include; the Platform First Deposit Bonus, Regular First Deposit Bonus, Second Deposit Bonus, the Vegas Casino Bonus, Live Casino Bonus and the High Roller First Deposit Bonus.

New players signing up for the Vegas Casino can receive refunds of up to 20 GBP if they incur any losses within the first 48 hours of playing. The loyalty program points system at William Hill is handed out based on play and the number of accumulated points. The Vegas Monthly bonus, on the other hand, offers players a limited 20.000 GBP prize if a player makes it to tier 20. William Hill operates a complete 24/7-customer support in multiple languages including French, Italian, German, Greek and Chinese. Customers can contact the customer service help desk via email, fax, international phone support, or via the websites entry form. All calls to William Hill are usually recorded for training and monitoring purposes.


In the analysis of William Hill Review, business position and future prospects, it is critical to acknowledge that William Hill is a trusted name in the industry, in addition to being one of the most reliable online bookmakers in the market with years of experience to boot. Players can look forward to playing with total gaming confidence knowing that their betting security is guaranteed by the company which is licensed and regulated in the UK. All the casino games at William Hill are independently verified and tested for fairness by reputable firms and technical testing systems. Internationally, the bookmaker has made inroads in the US and Australian markets through acquisitions, even as it looks to penetrate the Italian and Spanish markets with sets of online products. Banking modalities at William Hill are safe, secure and fast. The casino uses the software’s that feature advanced state-of-the art encryption technology designed to ensure the security of player’s personal information and transactions. On the overall, our review established that players enjoy William Hill’s gaming platform due to its excellent pay-outs, high performance and excellent customer service.

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Author Information

Thomas Singer
I'm Thomas Singer, freelance journalist at the Berliner Zeitung and a professional sports bettor. During my study of sports science at the Humboldt University in Berlin I discovered my passion for sports betting and optimized my system so that I can practice both as a journalists and my hobby. I'm happy about every new follower on my Google+ profile.